New Data from VEVE Reveals 33% Surge in Browser Advertising Spend as AI Search Disrupts Consumer Acquisition

Browser ad spend sees double-digit growth across retail, travel, and streaming; data shows the biggest online advertising shift in 20+ years; Retail brand investment up 64%, banking and fintech brands up more than 100%. Global performance...

Seedtag and HUMAN Security Strengthen Partnership to Safeguard Advertising Integrity

New integration strengthens Seedtag’s privacy-first, neuro-contextual advertising platform by verifying supply quality and protecting clients from invalid traffic across global campaigns Seedtag, the global leader in neuro-contextual advertising,...

Google Announces Trial for Advertising Cannabis Products In Canada

Google has launched a pilot program in Canada that allows licensed cannabis retailers to advertise their products online using Google Ads. First reported by StratCann, Google said in an August 20 update to the company’s advertising policies that...

Gambling Ads Are Bombarding US Spectators, The Guardian Says

In a recent article published by The Guardian, a UK media outlet with a clear editorial stance on the gambling industry, the publication argues that hockey fans in particular are “bombarded” with gambling logos and ads. These assets could be seen...

Boost B2B Engagement: Integrate LinkedIn and Google Ads for 129% Lifts

In the competitive arena of business-to-business marketing, where precision targeting can make or break a campaign, advertisers are increasingly turning to a hybrid approach that marries the strengths of LinkedIn Ads and Google Ads. This strategy...

CDC’s Anti-Smoking Ads Set to End After 13 Years

Key Takeaways 'Tips From Former Smokers' ads will end in September after 13 years The ads encouraged millions to give up tobacco and helped more than a million succeed Public health experts warn ending the ads could reduce access to free...

Gap, Lucky Brand launch denim jean campaigns after viral American Eagle Sydney Sweeney ads

Fox News contributor Mary Katharine Ham discusses Democrats' refusal to return to Texas amid a lengthy redistricting battle and liberal outrage over Sydney Sweeney's American Eagle advertisement. Gap and Lucky Brand followed up with some...

If Hotel Website Sales Only Grow When You Run Ads, Something’s Missing

Many hotel managers today aim to shift more bookings to their website — and rightly so. But in practice, website sales often come in short-lived spikes, driven almost entirely by paid campaigns. When ads are the only traffic source, the website...

PAGCOR chief recognized for leadership in gambling advertising regulation

The Ad Standards Council (ASC) honored Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na...

Pricing, advertising in dollars illegal – BoG warns

The Bank of Ghana has reminded the public that unlicensed or unauthorised dealings in forex activities (black market transactions), pricing/quoting, advertising, issuing receipts, receiving and/ or making payments for goods and services in foreign...

NHL study reveals nonstop gambling ads dominated Stanley Cup final coverage

The betting line for Game One of the Stanley Cup Final shows the Vegas Golden Knights favored over the Washington Capitals (Credit: Ethan Miller/Getty Images) The NHL is facing fresh scrutiny after new research highlighted the overwhelming...

‘Stan the Man’ Levenson, Dallas PR and advertising legend, dies at 91

Stan Levenson, Dallas’ widely respected public relations executive, community citizen, mentor and jazz aficionado, died early Wednesday morning from natural causes in his Uptown home. He was 91. Levenson and his wife, Barbara, were instrumental in...

Even Jesse Watters is mocking Fox News for running ads that target nothing but the elderly

Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our...

Rail ticket price claims in Trainline ads were ‘misleading’ – watchdog

Private View: Breaking through with 4 ads that break the fourth wall

An invisible wall will always exist between the world of the stories we see and our own reality. Breaking that wall — the fourth wall ­— is a technique as old as storytelling itself. Whether the intent is to startle or elicit a deeper feeling of...

Women in advertising: Ideas playing hide and seek

Advertising is loud. Bold headlines, big ideas and even bigger personalities. Yet behind the curtain, where ideas are born, a quieter story unfolds – hesitation, second-guessing and brilliant minds whispering instead of shouting. Imposter syndrome...

Trainline ads for rail tickets 'misleading', says watchdog

The Advertising Standards Authority (ASA) has ruled that adverts for online train ticket retailer Trainline, which claimed its prices were unbeatable, were "misleading". A TV advert featuring a robot on a fictional planet stating: "You won't find...

40% of Job Ads Skip Salary Ranges Despite Transparency Laws

In an era where workers are increasingly demanding clarity on compensation, a growing number of employers are navigating a patchwork of regulations that mandate salary disclosures in job postings. Yet, despite these laws, many job listings...

Google Advances Personalized Loyalty Ads For Retail

Loyalty, where consumers remain dedicated to a specific brand, took on a new meaning Tuesday when Google advanced personalizing member-only pricing and shipping benefits for retailers. The updated service available in Performance Max and Shopping...

Google Ads Renamed Chat To Ads Advisor

Google Ads renamed the "Chat" section or button in the Google Ads interface to "Ads Advisor." The Google Ads Chat feature was spotted earlier this year in January, and I guess Google would rather call it an "advisor" and not "chat." Here is what...