The Trade Desk’s Terry Kane on the need for data-driven, transparent advertising

Image: Supplied As digital adoption accelerates across the Middle East and Africa, advertisers face a complex mix of opportunity and regulatory challenges. The Trade Desk, a global programmatic advertising platform, is positioning itself as an...

Taboola, Paramount Advertising launch Performance Multiplier

Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and...

Google Ads (Formerly AdWords) Launched 25 Years Ago

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology have drastically changed over the years. But...

AD’Warfare: Mastering the Battle of Advertising

Organized by the Ingenious Marketing Club, University of Asia Pacific The Ingenious Marketing Club (IMC) of the University of Asia Pacific (UAP) successfully organized its signature seminar of the semester titled “AD’Warfare: Mastering the Battle...

TelevisaUnivision Sees Q3 Profit Dip Due in Part to Advertising Shortfall

Spanish-language giant TelevisaUnivision said third-quarter profit declined as the company continued its efforts to streamline operations and downturns in linear advertising outpaced new gains in efforts to bring advertisers to streaming. The...

Heatseeker Secures Strategic Investment from HearstLab to Close Advertising’s Biggest Blind Spot: The 'Say–Do' Gap

Funding will accelerate Heatseeker’s behavioral data platform helping brands predict performance before campaigns go live NEW YORK, NY, October 23, 2025 (EZ Newswire) -- Heatseeker, the behavioral data platform redefining how companies understand...

News UK launches AI tool to create audio ads

Advertisers Can Now See When Retail Media Ads on Meta Drive Sales

DroneShield expands airspace security with ADS-B integration into its DroneSentry-C2 Software

Counter-drone technology company DroneShield has announced the integration of Automatic Dependent Surveillance–Broadcast (ADS-B) into its ecosystem. The Australian listed DroneShield (ASX:DRO) says the integration fuses traditional aviation...

Watchdog pings racing channel for election blackout ads

A horseracing TV channel has caught the attention of media stewards for airing political ads for a candidate during race broadcasts. The Racing.com free-to-air TV channel was found in breach of election advertising blackout rules when it aired 23...

The methods of procurement advertising are not the problem but what happens after

Dear Editor, The newspapers, particularly the independent houses, would see the recent announcement regarding moving procurement advertising in another direction as an attack. After all it would negatively impact their profit margins and the...

From California to South Africa: Lessons for our advertising future

Leagas Delaney South Africa, CEO Ray Langa shares his insights following a recent trip to the West Coast of the US. His experiences of the advertising industry there inspired him to explore what it is that could take the quintessential South...

Kargo launches Spotlight to redefine high-impact display advertising

Advertising solutions company Kargo has introduced Spotlight, a display format that delivers ads at the precise moment users are most attentive. It combines behavioural signals, premium creative and exclusive publisher access to maximise brand...

Oil and gas majors stick to their guns on climate advertising

Fossil fuel companies have been criticised for their environmental claims. Photo: Gihad Darwish / AFP Source: AFP Oil and gas companies have increasingly come under legal attack over their role in contributing to global warming, yet unlike other...

Niagen Bioscience scores partial win in advertising challenge

The National Advertising Division (NAD) has ruled that the claims Reus Research LLC was making saying its product was tested by a third party were valid. Other claims relating to nutrient content and health effects were not supported, the NAD...

Drug Policy Experts Criticize Anti-Drug Advertising Campaign

Facing a rise in teen drug use and growing criticism of U.S. drug policy, President Clinton and Drug Czar Barry McCaffrey rolled out a national advertising campaign today to discourage drug use. Funded by taxpayers, the $1 billion campaign aims to...

Liberal campaign ads aired during election advertising blackout

A regional television network repeatedly breached its licence when it ran campaign ads for Liberal MP Dan Tehan during the advertising blackout days before the federal election, while thousands of locals tuned into the local racing carnival, the...

How Lazarus Group used fake job ads to spy on Europe’s drone and defense sector

ESET researchers have uncovered a fresh wave of Operation DreamJob, a long-running campaign linked to North Korea’s Lazarus Group. This latest activity targeted several European defense contractors, including firms deeply involved in drone and UAV...

Bringing Emotion Back To Advertising Through Neuro-Contextual AI

Emotions drive our purchasing decisions. But because emotions are susceptible to change, our purchasing decisions follow suit. Mark Brownie, commercial director at Seedtag ANZ, explores how brands can harness neuro-contextual AI to better...

Jisoo Lands Starring Role Again in ‘A Hilfiger Holiday’ Advertising Campaign

Tommy Hilfiger and Jisoo have a good thing going. For the fifth time, the South Korean singer, actress and global style icon will be featured in Hilfiger’s advertising campaign. The 30-year-old global brand ambassador appears in “A Hilfiger...