Streaming Monetization: Frequency rolls out “In-Scene Advertising,” adding contextually targeted ad formats (L-shape, double box, picture-in-picture, overlay) inside streaming viewing without raising ad load, aiming for incremental revenue. Meta Subscriptions: Meta launches paid tiers across Facebook, Instagram and WhatsApp (Facebook+/Instagram+/WhatsApp+), plus tests for creators, businesses and Meta AI users—pushing monetisation beyond ads. Retail Media Network: Kevel powers Scandinavian Airlines’ new digital commerce media network, using first-party data for personalized placements across apps and desktop. B2B Events Deal: Hellman & Friedman to acquire Hyve Group’s global events business, betting on continued growth in premium B2B summits and year-round platforms. Food-Brand Rivalry: Snickers targets Reese-named consumers with a campaign built around focus-group “Reeses” reactions, running across YouTube, Snapchat and TikTok. Regulation & Ads: UK’s Civil Aviation Bill boosts CAA enforcement and passenger protections during disruptions, with airlines held to mandatory food/accommodation and accessibility duties. Health PSA: New Choices Recovery Center launches a vaping awareness and education PSA campaign with Trellis Marketing and NYSAC. Market Research: ASK BOSCO says Shopify brands’ fragmented data costs senior marketers nearly six hours per answer, as pressure to justify spend rises.