Retail Media x Social Commerce: Kroger Precision Marketing is teaming with TikTok so brands can reach Kroger shoppers inside TikTok using retail purchase signals, with KPM citing that Kroger households engaging with social content spend about twice as much in-store. Marcom for SMEs: Singapore’s Alpha Story launches in Indonesia with an AI- and process-led marketing communications suite aimed at MSMEs, pitching lower-cost PR, media strategy, search visibility and brand intelligence. Ad Tech & Measurement: Europe’s 5G fixed wireless access momentum is highlighted as a key early monetization driver, with the Global mobile Suppliers Association pointing to high conversion rates for FWA launches. Brand Campaign Spotlight: Prudential’s PGIM rolls out “Keep Asking,” a claymation campaign built around the idea that customers are problem-solvers who want answers. Creative Industry Moves: Campaign US names Emmy Liederman managing editor, bringing influencer/creator-economy experience from Emarketer and branded content work. Food Advertising Pressure: UK industry groups warn nutrient profiling reforms could cost manufacturers up to 50x more than government estimates, raising the stakes for what can be advertised and promoted. Local Retail Ops: IGA adds Texas co-op Affiliated Foods as a licensed distribution center, expanding marketing and private-label support for independent grocers.