AI in Enterprise & Marketing: Meta unveiled a new “Business Agent” for WhatsApp and Messenger, with actions like booking appointments and closing sales, aiming to compete in the enterprise AI market. AdTech Growth Outlook: New research forecasts internet advertising rising from $783.11B (2025) to $888.52B (2026), with in-game ads also climbing and media buying agencies continuing steady expansion. Streaming & In-Home Media: LiveOne expanded its AT&T and Cisco connected-car deal to bring personalized audio to drivers, while Crunchyroll was named “Brand of the Year” at StreamTV Marketers Summit. OOH & Digital Reach: Curaçao’s “Blue Wave” push comes with strict rules for banners and promotional materials, highlighting how regulators shape campaign visibility. Local Marketing Ops: Wrapmate secured investment to scale its AI vehicle-wrap design engine and installer network; PreSmart ResolvePlus 2.0 targets bad address data to cut direct mail waste. Policy & Compliance: Philippines BIR says foreign digital service providers can’t use income tax treaties to dodge VAT, though VAT exemptions may still apply with BIR registration and filings. Brand/Community Campaigns: Sports City Advertising Company partnered with Qatar Foundation for Social Work to boost public awareness initiatives.