AGP Executive Report
Last update: 10 hours agoRegional Marketing: Gulf businesses are embracing Arabic-language advertising even when their brand names are in English, according to Adly data; 92% of ads on its platform were in Arabic. Agency Moves: Virtue Asia named Ambalika Sen managing director for India as it expands its culture-led brand and entertainment offering. Campaigns: Instamart’s Diwali film turns home décor into an outfit, while Wacoal’s latest campaign spotlights craftsmanship over conventional beauty tropes. AI and Ad Growth: Google is expanding sponsored placements in AI search to more countries as ad growth slows, while Meta’s ad revenue growth is reported to be outpacing Google Search. WFA research says 96% of major brands now use AI in marketing. Streaming: Zee5 has launched ZAP, an advertiser platform powered by Saptharushi. Political Advertising: US campaign ad spending has reached a record $11.21 billion, with the Texas Senate race alone drawing a record $573 million in spending and reservations.
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