Agentic Ad-Tech Upgrade: Warner Bros. Discovery is revamping its ad-tech stack with agentic AI and AWS support, aiming for more automated planning, forecasting, optimization and closed-loop measurement across linear and digital. DOOH Attention Metrics: DSA Signage’s Global Signage Attention Benchmark ranks digital billboards by estimated audience efficiency ahead of Cannes Lions, pushing attention/ROI beyond impressions. Audio Measurement Push: iHeartMedia rolls out Triton Digital’s AudioGraph to give privacy-safe, ID-informed measurement for broadcast radio, with broader industry expansion planned for 2027. Political Ad Spend Surge: Texas Senate race ad spending is projected to hit $446M, after a record-expensive primary and runoff. Public Sector Ad Costs: Ontario’s “Protect Ontario” ads cost one ministry nearly $10M in 2025-26, with most spend going to GroupM and major platforms. Platform Rules for Kids: The UAE sets a minimum age of 15 for social media, requiring robust age verification and banning under-15 accounts and targeted ads. Uber Advertising Expansion: Uber Advertising expands beyond its own apps with “Offsite Ads” on Google Shopping plus new in-app and mid-journey formats to drive app installs and deals. Creator Economy at AWNY: Advertising Week New York names Dhar Mann its first chief creator officer to curate creator programming and partnerships. In-Game Ads Go Mainstream: EA’s new advertising platform plans more real-time brand placements directly inside gameplay, reigniting player-experience debate. Deepfake/AI Likeness Law Moves: The Senate Judiciary Committee advances the NO FAKES Act to protect against AI replicas and deepfakes, enabling lawsuits over unauthorized likeness use.