AGP Executive Report
Last update: 6 hours agoFestive Campaigns: VML India brings festive chaos to KitKat’s latest campaign, while Starbucks Philippines puts friendship at the heart of its Christmas film. Waitrose is also back with a sequel to its Keira Knightley–Joe Wilkinson holiday story, and Lego’s 2026 festive ad is an in-house production. AI and Trust: CAA wants to build an AI-generated celebrity advertising machine, as new research finds AI-driven advertising is eroding Australian consumer trust. OpenAI’s monetization chief says user trust will set limits on what the company can offer advertisers; meanwhile, Meta’s AI ads reportedly included unapproved discounts. Media and Measurement: InMobi has secured naming rights to a Bengaluru metro station, and global out-of-home leaders are gathering in Karachi for the IRL Conference. A new guide to digital marketing ROI focuses on which metrics matter, while the New York Festivals Health Awards has revealed a shortlist of 278 entries. Brand Safety: A telco has been hit with a $650,000 penalty for marketing messages sent to former customers, underscoring the risks of poorly targeted win-back campaigns.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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