Identity & Fraud Controls: Malaysia’s Risk Mitigation Code kicks in June 1, requiring identity verification for advertisers running sponsored social posts—aimed at stopping scam ads that misuse celebrities’ identities and target digital gambling. Public Health & Youth Nicotine: WHO marked World No Tobacco Day warning that tobacco firms use flavours, sleek packaging and social media to hook children; in Nagaland, officials stressed enforcement against high-tech vape marketing and online ads targeting youth. Search/Ad Tech Shift: Google’s latest search changes are pushing businesses toward “AI optimization,” while India’s Delhi High Court rulings on Google keyword ads could reshape how trademark terms are used in online advertising. AI Marketing Ops: NEWMEDIA.COM argues fragmented SEO/paid/PR/CRO setups are losing ground to integrated “AI Visibility Operating Systems” that coordinate discoverability and conversion. Brand/Media Moves: Walmart Connect expands retail media reach via Yahoo DSP and Magnite; SiriusXM deepens LiveRamp partnerships for audio ad measurement. New Consumer Products: All Día launches a low-calorie canned tequila cocktail riding the mindful drinking wave. Digital Culture/Attention: A viral no-login browser rave, Hallucinate, went viral on Hacker News and briefly crashed under the crowd—no ads, just engagement.