AGP Executive Report
Last update: 4 hours agoGlobal Campaigns: Liverpool FC has launched its biggest-ever Christmas campaign, reaching fans in 24 cities across 16 countries with film, outdoor and social content. Marketing Outlook: WARC says AI-driven discovery and short-form video will push brands to produce more varied creative, while warning that volume must still connect with audience needs. Ad Spending: Podcast ad spend rose 18% year over year in Q3, according to Magellan AI, and a study of 4.2 million creators found sponsored creators earned roughly twice the views on TikTok and engagement on Instagram. Media Pressure: ITV’s ad revenue fell 8% in Q3; the broadcaster expects a steeper decline in the final quarter and is cutting £30 million in costs. Agency Moves: Pernod Ricard appointed Initiative as its media agency across India and APAC.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.