AI & Media Trust: A new take on “media trust” argues surveys often measure self-reported belief, not real trust—raising questions for brands that lean on “trusted” messaging. Ad Quality Risk: IAS says mobile web display is the biggest quality risk in open web, driving outsized brand-suitability violations, clutter and made-for-advertising impressions. Platform Policy & AI Ads: Meta removed an Instagram-linked AI image feature after backlash, underscoring the next battleground: getting people comfortable with AI access to their data. Political Advertising Rules: Alberta clarified referendum advertising guidance as separation talks heat up, aiming to cut confusion over what counts as third-party referendum ads. OOH & Deal Watch: oOh!media set a four-week deadline for a potential change-of-control, with three bidders still in due diligence. Brand Marketing in Sport: FIFA president Infantino hinted World Cup expansion to 64 teams could be discussed after 2026, while Coca-Cola’s “Lost Voices” found real-time validation via Harry Kane’s BBC moment. Creative Agency Moves: Paper Moose was appointed creative partner for GloBird Energy, and Burson named Gemma Hudson CEO for Australia + New Zealand. Consumer Safety & Scams: FTC travel-scam tips warn shoppers to avoid paid-ad lookalikes and verify toll texts via official channels. Local Advertising Governance: Lagos signed PPP concession deals spanning healthcare, transport, digital services and outdoor advertising.