AGP Executive Report
Last update: 2 hours agoBrand Activations: Smile Spirits turned San Diego Comic-Con into a photo magnet with its 12-foot “Stan the Can” inflatable, pairing the stunt with local partner spots. Ad Tech & Platform Policy: Microsoft stepped in after LG monitors were found auto-installing McAfee adware via a Windows Store app, forcing the McAfee pop-up removal. Agency Wins: Powers of Reasoning picked up Ad Age Small Agency Awards (Gold Media Agency of the Year; Silver Media Campaign for “The Big Dump” for DUDE Wipes). AI Infrastructure & Connectivity: Verizon inked a $1B+ dark fiber connectivity deal with Google to support AI data centers and edge buildouts. Media & Sports Rights: TelevisaUnivision reported a 29% drop in U.S. ad revenue, citing cyclical headwinds and World Cup competition. Regulation & Consumer Protection: New Jersey banned “surveillance pricing” for groceries, limiting personalized-data-based grocery price setting. EU Antitrust: The EU fined Google €890M under the DMA, pushing structural changes to its ad/search/app ecosystem. Creative/Performance Media: Havas raised full-year guidance after 2.5% organic H1 growth, with India a bright spot. Gaming Monetization: Xbox is testing free cloud gaming with ads, while clarifying gameplay won’t be interrupted.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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