AI Advertising & Search: Peec AI says it’s reverse-engineering how ChatGPT and other answer engines pick brands, aiming to help marketers earn “generative share of voice” without guessing. Agentic/Platform Push: OpenAI’s Dave Dugan told Cannes it’s building a new ad category, while Meta rolled out more AI ad tooling and “end-to-end” suites for marketers. Regulation & Claims Scrutiny: UK regulators banned fashion ads from Adidas, Calvin Klein and Uniqlo over misleading “recycled” claims, adding pressure on greenwashing proof. Retail Media & Streaming Ads: Walmart is buying Vibe.co in a $1.4bn push to expand streaming and connected TV ad capabilities, while Comcast’s Universal Ads platform launched in the UK with Channel 4, ITV and Sky. Local Marketing Practicalities: Digital marketers say fresh website content boosts local search visibility, and a Maine town received a donated digital sign to improve community notices. Media Business Reality Check: A column argues journalism can’t rely on free work and highlights how subscriber support is increasingly make-or-break for local outlets. Auto Tech Meets Policy: XPENG says EU autonomous-driving rules will become mandatory soon, signaling a faster path for driver-assist tech into new markets. Corporate Legal Alerts: Multiple shareholder class-action notices hit the wire, including PicS, AeroVironment, Embecta, Verra Mobility, Zoetis and others.