AGP Executive Report
Last update: 39 minutes agoPolitical Advertising: U.S. political TV ad spending has climbed 30% to $3.8 billion through mid-October, as campaigns flood voters with spots and AI-generated attack ads raise fresh concerns about trust. Streaming & Retail Media: Ad-supported plans are increasingly the mainstream choice: 28% of Americans say they’d pay extra to avoid ads, but few do. Meanwhile, 59% of advertisers see retail media as a full-funnel channel. Out-of-Home Innovation: Heli-D has brought its flying digital billboard to New York, debuting a 400-square-foot screen above Manhattan and a partnership with Allen Media Group. Agency & Industry Moves: TBWA\Media Arts Lab named Pedro Sattin and Sébastien Rouvière creative directors, while Havas reported 2.4% third-quarter growth. AI & Measurement: Moloco and Haus are expanding independent measurement for app and CTV ads, as marketers weigh AI-driven buying against the need for human oversight and authentic creative. Creator Influence: New research finds fans trust creators as much as—or more than—friends, underlining their growing role in brand campaigns.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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