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AGP Executive Report

Last update: 4 hours ago

Global Campaigns: Liverpool FC has launched its biggest-ever Christmas campaign, reaching fans in 24 cities across 16 countries with film, outdoor and social content. Marketing Outlook: WARC says AI-driven discovery and short-form video will push brands to produce more varied creative, while warning that volume must still connect with audience needs. Ad Spending: Podcast ad spend rose 18% year over year in Q3, according to Magellan AI, and a study of 4.2 million creators found sponsored creators earned roughly twice the views on TikTok and engagement on Instagram. Media Pressure: ITV’s ad revenue fell 8% in Q3; the broadcaster expects a steeper decline in the final quarter and is cutting £30 million in costs. Agency Moves: Pernod Ricard appointed Initiative as its media agency across India and APAC.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.

AGP Wire

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Nov. 9, 2026

Website Closers brokers sale of Google Ads agency That PPC Guy

AGP

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Nov. 6, 2026

SmartSites wins Microsoft Advertising Rising Partner of the Year in North America

AGP

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Nov. 2, 2026

Advertising agencies rank fourth in new B2B payment risk study

AGP

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Nov. 4, 2026

Yep Ads joins OpenAI Select Partner program

AGP


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Should you pay for Alabama Power’s ads? Regulators say no, starting now  

Should you pay for Alabama Power’s ads? Regulators say no, starting now  

How New York or Nowhere has grown its brand without any paid ads

How New York or Nowhere has grown its brand without any paid ads

Alabama Power says it will not charge customers for most advertising costs

Alabama Power says it will not charge customers for most advertising costs

‘I Play Rocky’ writer says rival studios balked at ‘advertising another studio’s franchise’

‘I Play Rocky’ writer says rival studios balked at ‘advertising another studio’s franchise’


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an hour ago

Lamar Advertising Acquires Assets of Newman Outdoor Advertising

GlobeNewswire, Inc.

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4 hours ago

Space42 Introduces Advertising-Funded Wi-Fi Hotspots for Partners in South Africa

GlobeNewswire, Inc.

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an hour ago

Axi joins Babypips as an advertising partner through its Trusted Partner programme

GlobeNewswire, Inc.

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14 hours ago

DoubleU Games Commences All-Cash Tender Offer for All ADSs of DoubleDown Interactive at US$16.25 Per ADS

GlobeNewswire, Inc.

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Nov. 10, 2026

LSArespond Launches Free LSA Migration Tool That Automatically Backs Up Google Local Services Ads Data Every Week

EIN Presswire

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Nov. 9, 2026

National Advertising Division Found Unilever’s Dove Deep Moisture Body Wash Claims Supported

GlobeNewswire, Inc.

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