Agency M&A: Meet The People (MTP) is buying Dallas challenger The LOOMIS Agency and its digital arm iluminere, adding culture-first brand strategy and integrated media muscle while expanding into healthcare, QSR and multi-location management. Creator Trust: India’s The Mencyclopedia doubles down on education-led men’s grooming content, positioning itself as a trusted alternative to trend-chasing influencer feeds. Brand Naming Rights: Brazil’s 18 Comunicação launches “Right Naming,” urging companies to keep landmark names intact, debuting with Vale’s decision to preserve Mercado Central de Belo Horizonte’s identity. DOOH/Independent Ecosystem: IndieHQ relaunches as a global always-on home for independent ad, marketing and media agencies, aiming to give smaller shops more visibility and tools. AI Governance for Agents: Salt Security hits 100 pre-built policies in its Salt Policy Hub, pitching an “app store” approach to agentic AI security governance. Regulatory/Claims: The U.S. NAD says Vacation, Inc.’s “World’s Best-Smelling Sunscreen” is puffery on labels/signage, but flags the website version as needing modification. Platform Enforcement: EU fines AliExpress a record €550m under the Digital Services Act for weak controls against illegal, unsafe and counterfeit goods. Tech for Simulation: NVIDIA Agent Toolkit adds Omniverse libraries to help developers prep 3D assets for physical AI simulation workflows. Local Commuter Rules: New Jersey e-bike laws now require registration and, for some throttle models, insurance—plus tighter rules for riders under 15.