Following National Advertising Division Challenge, Rational 360 Voluntarily Discontinues Claims Pinpoint Targeting Technology Patent Claims

Following a BBB National Programs National Advertising Division Fast-Track SWIFT challenge by Project Applecart LLC, Rational 360, Inc. voluntarily discontinued claims that it has a patent on its Pinpoint Targeting technology.

New York, NY, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Following a BBB National Programs National Advertising Division Fast-Track SWIFT challenge by Project Applecart LLC, Rational 360, Inc. voluntarily discontinued claims that it has a patent on its Pinpoint Targeting technology.

Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the National Advertising Division (NAD).

Applecart and Rational 360, Inc. compete in services that help clients target advertising and communications to key decision makers. Rational 360 markets its Pinpoint Targeting service. Applecart challenged the express claim that Rational 360 has a patent on Pinpoint Targeting technology along with an implied claim that it is a novel, sophisticated technology that exists, that was developed by Rational 360, and for which a patent was issued by the US Patent and Trademark Office.

During the inquiry, Rational 360 responded that it would voluntarily and permanently discontinue the challenged claims. Accordingly, NAD will treat the discontinued claims, for compliance purposes, as though NAD had recommended they be discontinued.

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About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.

Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations