AGP Wire
Stay informed with articles highlighting the latest developments, major events, and essential updates.
Tech analyst Jeff Kagan says independent voices are reshaping PR and advertising
AGP
Industry analyst Jeff Kagan argues that companies need more than advertising and press releases to stand out in crowded markets.
BlckPanda Creative launches verified local business register Pennyville
AGP
BlckPanda Creative has launched Pennyville, an independent register at pennyville.org that gives verified local service businesses maintained microsites instead of standard directory listings.
The Private Postman wins marketing and advertising award for GPS-verified leaflet delivery
AGP
The Private Postman Ltd has been named Best Marketing & Advertising Firm of the Year in The Strategist – 2026 awards.
Broadsign and Mirakl Ads team up on unified retail media
AGP
Broadsign and Mirakl Ads announced a partnership at Cannes Lions to connect online retail media with in-store advertising in a single platform.
Austin agency Siite bundles web, SEO and ads for trades businesses
AGP
Siite launched in Austin on July 12, 2026, offering HVAC, plumbing and roofing companies one retainer for web, branding, SEO, Google Ads, automation and reputation management.
Odeeo expands in-game audio ads in France through Lagardère deal
AGP
Odeeo has partnered with Lagardère Publicité News to expand in-game audio advertising across France and add mobile games to the radio sales house’s digital audio mix. The deal gives advertisers another way to reach French audiences in gaming…
V and Multimedios team up on Mexico connected TV ads
AGP
V has partnered with Grupo Multimedios to sell and expand advertising across the VIDAA smart TV platform in Mexico, aiming to deepen local reach as connected TV grows.
Angelino's Coffee Ads wins Bronze at A' Advertising Design Award
AGP
Yana Grishchuk’s animated social media campaign for Angelino’s Coffee won Bronze in the A’ Advertising, Marketing and Communication Design category in Italy.
Advertising is Simple promotes Elena Filipone to marketing operations and creative director
AGP
Advertising is Simple has promoted Elena Filipone after four years with the agency, expanding her role across creative leadership, marketing operations, and client work.
Marketers pivot back to real creators as AI ads face trust issues
AGP
inBeat Agency says brands are moving back toward real creator content as AI-generated influencers and ads draw skepticism over authenticity and performance.
Zona wins Silver at A' Advertising Industry Awards
AGP
Zona, the first hard seltzer brand in Angola, won Silver in the A’ Design Award’s Advertising, Marketing and Communication Design category for branding and packaging by designer Cansu Dagbagli Ferreira.
NYF names HeimatTBWA\ Berlin, VML and HORNBACH top winners
AGP
New York Festivals Advertising Awards announced its 2026 Industry Awards on June 17, recognizing top performers across agencies, networks, brands and production companies.
Location-based advertising market seen reaching $397.1 billion by 2033
AGP
The global location-based advertising market is projected to nearly triple from $146.4 billion in 2026 to $397.1 billion by 2033, driven by GPS smartphones, 5G, AI and rising demand for measurable, real-time marketing.
CRAFTSMAN+ and DT launch mobile creative partnership
AGP
CRAFTSMAN+ and DT announced a strategic partnership on June 17, 2026, to help brands build more immersive, AI-enabled advertising experiences across mobile.
BlueZoo launches AI agent for in-store video ads
AGP
BlueZoo says it is making a new AI agent available to help retail media networks improve in-store video advertising using Google Cloud and Gemini Enterprise.
AdQuick adds Global’s UK out-of-home inventory
AGP
AdQuick now gives advertisers live access to Global’s 250,000-plus outdoor advertising sites across the UK, including digital and static posters.
New guide argues light advertising must do more than glow
AGP
A new book by Andreas Szak and Harald de Vries says effective light advertising should be planned for visibility, readability, approvals and day-to-day operation, not just brightness.
Pathformance and Reveal tie OOH ads to in-store sales
AGP
Pathformance and Reveal announced a partnership on June 11, 2026, that links out-of-home ad exposure to in-store visits and verified SKU-level sales.
Edimakor upgrades AI Ads to turn product images into video commercials
AGP
Edimakor on June 9, 2026 said it has expanded its AI Ads feature to help businesses convert product images into commercial videos and other ad formats faster.
New York Festivals Advertising Awards releases 2026 shortlist
AGP
New York Festivals Advertising Awards unveiled its 2026 shortlist on June 9, with entries from more than 45 countries advancing to the next round.
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