Jitendra Sheth’s new book maps 40 brand rivalries

Advertising veteran Jitendra Sheth has released Clash of the Titans, a business and marketing book that examines 40 iconic brand battles across 80 brands. Published by Jaico and launched worldwide on 13 November 2026, the book argues that rivalry, not just brand success, shapes markets, consumer behavior and innovation.

Why it matters: - Clash of the Titans looks at competition as a driver of market change, not just a backdrop to brand success. - The book frames rivalries as a force that can reshape consumer behavior, accelerate innovation and influence pricing, positioning, advertising and loyalty. - The release targets students, educators, entrepreneurs, marketers, agency leaders and corporate executives who study strategy and market disruption.

What happened: - Advertising veteran Jitendra Sheth has published Clash of the Titans: Inside 40 Iconic Brand Rivalries Redefining Global Markets. - Jaico Publishing House released the book worldwide on 13 November 2026. - The book examines 40 rivalries involving 80 brands. - The pairings include Coca-Cola versus Pepsi, Apple versus Samsung, Nike versus Adidas, McDonald's versus Burger King and Tesla versus Rivian.

The details: - Sheth uses competitive matchups to compare how brands build, defend and lose market position. - The book draws on business history and competitive analysis. - Sheth says his view comes from nearly five decades in advertising and brand building. - He says a brand's fiercest competitor can reveal more about its strengths, weaknesses and strategic decisions than its success story alone. - The book is positioned as a reference point for brand positioning, strategic decision-making, market disruption and consumer psychology. - Readers are directed to more information for current availability and buying options. - The official website is the book's site.

Between the lines: - The book is a departure from standard business writing that typically spotlights winners first and rivals second. - Sheth's framing suggests that market leadership is easier to understand when measured against direct competition. - The author brings practitioner experience into the book through his work in advertising, agency building and digital marketing.

What's next: - Paperback, eBook and hardcover editions are being made available through participating online marketplaces and bookstores, subject to regional and format availability. - Sheth's background and the book's classroom-to-boardroom positioning point to use in academic settings as well as professional strategy discussions. - The book's launch gives readers a new case-study style lens on how major consumer and technology markets evolve.