TwoSquares highlights client results across SEO, ads and AI search

Edinburgh agency TwoSquares is pointing to published case studies that show measurable gains in search, advertising and website conversion work for UK businesses. The examples include higher Google visibility, more enquiries, lower ad costs and stronger referral traffic from AI search tools.

Why it matters: - TwoSquares is framing agency selection around measurable business outcomes, not just rankings or traffic. - The agency says search, paid media and website changes should connect directly to enquiries, bookings and sales. - The results also show how AI search visibility is becoming part of digital marketing strategy.

What happened: - TwoSquares, an independent digital marketing agency in Edinburgh, Scotland, highlighted client results across SEO, PPC, website development and AI-powered search. - Founder Kiril Ivanov runs the agency, which serves businesses in Edinburgh, across Scotland and throughout the UK. - The company published case studies showing outcomes from local SEO, Google Ads, generative engine optimisation and website conversion work.

The details: - In a local SEO project for a UK short-term rental business, TwoSquares improved the Google Business Profile, location pages and website structure. - The agency said the business reached the first page of Google for target local search terms, including map results. - The same project brought in more relevant property-owner enquiries. - TwoSquares says its SEO work includes technical audits, local search strategy, service-page optimisation, site architecture, internal linking and structured data. - The agency uses those tactics to help search engines and customers understand a business’s services, expertise and locations. - In a hotel advertising project, TwoSquares restructured Google Ads campaigns by search intent. - The agency replaced broad targeting with more selective keywords and added negative keywords. - TwoSquares reported a 750% increase in conversions and a 25% drop in cost per click in that project. - Google Ads and PPC management remain core services, along with paid social advertising. - The agency reviews conversion tracking, search terms, ad spend and landing page quality against actual customer actions, not impressions alone. - In a UK B2B project involving AI-assisted discovery, TwoSquares reported a 42% increase in referral traffic from AI search interfaces. - The agency linked that result to improvements in service-page clarity, entity information, structured data, content architecture and helpful online tools. - TwoSquares says its generative engine optimisation work is designed to improve how businesses appear in Google AI Overviews, ChatGPT and Perplexity. - The agency also uses answer engine optimisation practices such as concise service explanations, useful responses to customer questions and consistent business information. - TwoSquares said the goal is to help AI systems retrieve and reference accurate information. - The agency does not guarantee inclusion in AI-generated answers, recommendations or citations. - On the web design side, TwoSquares said its work includes mobile usability, fast-loading pages, technical SEO, conversion-focused layouts and clear routes to enquiry, booking or purchase. - The agency said website and ecommerce improvements for Edinburgh tea brand Muave Tea doubled its conversion rate. - TwoSquares also offers managed small-business websites from £49 per month and bespoke web development projects. - More information about its web design services is available here.

Between the lines: - The message is aimed at buyers comparing agencies on proof rather than promises. - TwoSquares is positioning itself as a full-service shop that links SEO, ads, design and AI search under one performance narrative. - The case-study approach also signals that AI search optimization is moving from experimental work into mainstream agency offerings.

What's next: - TwoSquares says results will vary based on market, budget, website quality, competition and starting position. - The agency says its published examples show individual project outcomes, not guaranteed future performance. - The company will likely continue leaning on case studies to support its pitch to UK businesses looking for measurable digital marketing results.

The bottom line: - TwoSquares is selling evidence-based marketing, with documented wins in search visibility, paid media efficiency and website conversion performance.