AdPlug launches Google Ads MCP for Claude and ChatGPT

AdPlug has launched a hosted MCP server that connects ad and marketing platforms to Claude, ChatGPT and other AI assistants, with live account data, approvals before changes and audit logs. The tool is now available, with a free tier and paid plans starting at $29 a month, and a TikTok Ads MCP planned next.

Why it matters: - AdPlug is aimed at PPC specialists and agencies that spend hours pulling reports, checking pacing and making routine account updates. - The product is designed to connect AI assistants directly to live ad account data while keeping human approval in the loop before changes go live. - The launch matters because it targets a common agency pain point: faster reporting and workflow automation without giving up control of ad spend.

What happened: - AdPlug launched a hosted MCP server for Claude, ChatGPT, Claude Code and Codex. - Daniel Popa built the tool after 12 years managing more than $100 million in ad spend. - Popa said he once spent $300,000 in a single day on Google Ads during a flagship launch for one of the UK's largest companies. - The service is available now at adplug.app.

The details: - AdPlug includes a Google Ads MCP, LinkedIn Ads MCP, Microsoft Ads MCP, Reddit Ads MCP, Google Search Console MCP and HubSpot MCP in one place. - Users can ask an assistant questions and get answers from live account data. - The Google Ads MCP supports search term audits, pacing checks, wasted spend review and approved changes across every account in an MCC. - The LinkedIn Ads MCP includes campaign, audience, creative and conversion data, plus approved edits. - The Microsoft Ads MCP includes search and Performance Max reporting, plus copying Google Ads campaigns across. - The Reddit Ads MCP adds Reddit performance alongside the rest of the paid media mix. - The Google Search Console MCP places organic search data next to paid data. - The HubSpot MCP puts leads, deals and revenue next to ad spend. - AdPlug offers a free tier for one platform with no card required. - Paid plans start at $29 per month.

Between the lines: - Popa built the first version against his own Google Ads accounts, then added LinkedIn Ads because many B2B clients advertise there and most tools covered only Google and Meta. - The product is positioned as safer than a typical AI integration because users choose, platform by platform, what the assistant can change. - Every change shows the exact field, the current value and the new value before approval. - Every call is logged, and ad account data is never used to train AI models. - Popa framed the product as a way to remove export work and reporting busywork, not to replace judgment. - AdPlug is already used heavily by specialist PPC agencies.

What's next: - AdPlug plans to add a TikTok Ads MCP next. - The company says the product will continue to expand as a hosted MCP server for ad and marketing workflows.

The bottom line: - AdPlug is trying to turn AI assistants into safer, more useful operators for paid media teams, with live data, approvals and audit trails built in from the start.