Torox names Yevgeny Vornik CEO to drive product, APAC expansion

Torox has promoted longtime operator Yevgeny Vornik to chief executive as the company pushes Torox 2.0, expands in Asia-Pacific and scales its new research arm. The move comes as rewarded advertising enters its strongest season and Torox says partner migration will continue through 2027.

Why it matters: - Torox is putting a six-year insider in charge at a time when the company is changing its core product, entering new markets and building a research business. - The CEO transition lines up with fourth-quarter demand, when rewarded advertising typically strengthens and partner attention is highest. - The shift could affect how quickly publishers and advertisers move onto Torox 2.0 and how aggressively Torox expands beyond its core markets.

What happened: - Torox appointed Yevgeny Vornik, previously chief operating officer, as chief executive officer. - Vornik will lead Torox 2.0, Asia-Pacific expansion and Torox Intelligence, the company’s research arm. - Vornik joined Torox in 2020 as an account manager, when the company was still OfferToro. - He became head of ads operations in 2022 and chief operating officer in 2024 before taking the CEO role. - The leadership change was announced in Israel on October 16, 2026.

The details: - Torox says Vornik has worked directly on partner campaigns across account management and ads operations. - Vornik said publishers and advertisers stay with Torox because the company keeps its word and makes rewarded traffic work for both sides. - Torox 2.0 is the company’s rebuilt offerwall. - In the United States, the new offerwall loads in 1 to 1.5 seconds, down from 9 to 10 seconds previously. - Authentication runs fully server-side, which Torox says reduces the risk of tampering. - Publishers can complete a server-to-server integration in about two hours. - Torox says the faster load time helps more users reach offers before losing interest. - Torox says server-side checks give advertisers cleaner traffic. - Partner migration to Torox 2.0 will continue through the fourth quarter and into 2027. - Torox is expanding its product and brand presence across Asia-Pacific. - The team met with studios, publishers and platforms at ChinaJoy 2026 in Shanghai this summer. - Torox plans more partnerships, events and localized content across Asia-Pacific in the coming months. - Torox Intelligence publishes benchmarks and analysis from the Torox network for publishers and advertisers. - Its 2026 report, Offerwall eCPM Benchmarks by Vertical, analyzed 36 publishers in the first quarter of 2026. - The report found fintech publishers averaged an eCPM of $899, versus a platform average of $392. - A follow-up report, Offerwall vs Rewarded Video: The 2026 Rewarded Traffic Report, argues eCPM is the wrong unit for comparing the two formats. - The follow-up measures revenue per 1,000 daily active users instead, broken down into reach, frequency and price. - Torox says offerwall eCPMs typically rise 20% to 35% above first-quarter levels in the fourth quarter. - Torox also operates Rubify, its B2C rewards platform, in the United States and the United Kingdom. - Torox connects advertisers with users who engage with offers in exchange for rewards through a web offerwall, a mobile SDK for Android, iOS and Unity, and an API.

Between the lines: - The appointment suggests Torox wants continuity in execution while it changes product, geography and research strategy at the same time. - Installing a leader with operational and partner-facing experience can reduce friction during a product migration. - The Asia-Pacific push and research output point to a broader strategy: win distribution, then use data to support sales and planning. - Torox Intelligence also gives the company a way to frame the rewarded traffic market around its own network data.

What's next: - Torox plans to keep moving partners onto Torox 2.0 through 2027. - The company is looking for additional partnerships across Asia-Pacific in the coming months. - Torox will publish more Torox Intelligence research as it tries to give publishers and advertisers more planning data. - Vornik said the fourth quarter will be the key window for finishing the year strong and setting up 2027.

The bottom line: - Torox is betting that an internal promotion, a rebuilt offerwall and more market-specific data will help it grow faster without losing existing partner trust.