Digital video advertising seen topping $612B by 2030

Digital video advertising is projected to grow 34% annually and pass $612 billion by 2030, according to The Business Research Company. North America and the U.S. are expected to lead as streaming, connected TV, AI targeting and programmatic buying reshape ad spending.

Why it matters: - Digital video advertising is moving deeper into the core of media budgets as brands shift spend toward formats that offer stronger engagement, better targeting and measurable performance. - The market’s projected size signals a major revenue pool for ad platforms, publishers, connected TV services and video-tech vendors. - Growth is concentrated in streaming, mobile and connected TV, which are changing how consumers watch video and how advertisers buy inventory.

What happened: - The Business Research Company said the global digital video advertising market is projected to grow at a 34% compound annual growth rate through 2030. - The market is expected to surpass $612 billion by 2030. - North America is projected to remain the largest regional market by 2030, reaching $250 billion from $60 billion in 2025. - The U.S. is projected to be the largest single-country market in 2030 at $236 billion, up from $57 billion in 2025.

The details: - Digital video advertising is expected to account for nearly 7% of the broader professional services industry value in 2030, based on an estimated $612 billion market versus $8,518 billion for the wider sector. - In-stream video ads are projected to be the largest ad format by 2030, with 36% of the market, or $223 billion. - The market is segmented by ad type into linear, nonlinear, in-stream, out-stream and other formats. - Platform categories include desktops, mobile devices, tablets, smart TVs, gaming consoles, billboards and others. - End users include retail and e-commerce, automotive, BFSI, IT and telecommunications, consumer goods and electronics, media and entertainment, and government. - Alphabet Inc. (Google LLC) was the leading company in 2025 with a 2% market share. - Meta Platforms Inc. also held a 2% share in 2025. - Amazon.com Inc. (Amazon Advertising) held 1% in 2025, while The Trade Desk Inc. held 0.4%. - Tencent Holdings Ltd., ByteDance Ltd., Comcast Corporation, Magnite Inc. and PubMatic Inc. each held 0.1% or less. - Roku Inc. held 0.03% in 2025. - The top 10 companies accounted for only 7% of total revenue in 2025, underscoring a fragmented market. - The company’s report says the fastest growth areas from 2025 to 2030 will collectively add more than $472 billion across ad formats. - In-stream ads are expected to add $169 billion, linear ads $125 billion, out-stream ads $95 billion, nonlinear ads $48 billion and other ad types $35 billion.

Between the lines: - The market’s fragmentation suggests no single company controls the category, even as a few large platforms remain dominant in reach and infrastructure. - Competition is shifting toward AI-based targeting, programmatic buying, cross-platform measurement and connected TV capabilities. - Rising streaming consumption and higher advertiser demand for personalized ads are pushing budgets toward video formats that can show clearer return on investment. - The report’s share data shows scale is still hard to translate into market dominance in a fast-changing ad stack. - Amazon Ads introduced AI-driven Video Generator and Live Image tools in September 2024, showing how automation is being used to speed creative production and lower costs.

What's next: - North America, the U.S. and connected TV environments are likely to remain key growth engines through 2030. - Programmatic video buying, AI-powered personalization and real-time campaign optimization are expected to keep expanding as advertisers chase performance. - Partnerships between ad platforms, publishers and technology vendors should remain central as companies compete for inventory, data and measurement capabilities. - The report points to continued growth in in-stream, linear and interactive video ad formats as advertisers widen omnichannel campaigns.

The bottom line: - Digital video advertising is turning into one of the largest and fastest-growing segments in media, with streaming, AI and connected TV driving the next phase of expansion.