WWE Main Event returns to Rumble in Transmit ad partnership

WWE Main Event will relaunch Oct. 14 on Rumble as the first activation in a new partnership with Transmit, bringing in-content advertising to the weekly show and setting up broader monetization tools for creators. The deal also extends MomentAI into Rumble Studio, where it will help surface ad opportunities inside creator content.

Why it matters: - The deal gives Rumble a new way to monetize premium video without relying only on traditional ad breaks. - The partnership could expand in-content advertising across Rumble Studio creators, opening new inventory for brands and new revenue for creators. - WWE Main Event becomes the launch point for a model that Transmit and Rumble plan to scale across the platform.

What happened: - Transmit announced a partnership with Rumble to introduce new advertising and monetization opportunities around WWE Main Event. - WWE Main Event relaunches Oct. 14 and will stream weekly exclusively on Rumble at 8 p.m. ET / 5 p.m. PT. - The show will be the first activation of a broader integration between Transmit and Rumble. - The partnership also extends into Rumble Studio.

The details: - Transmit will bring its in-content advertising technology and premium advertiser demand to WWE Main Event. - The setup is designed to create new ways for brands to reach viewers without adding more traditional commercial breaks. - MomentAI will identify and activate meaningful moments within Rumble Studio content. - Those moments will create in-content advertising opportunities that can be sold programmatically. - Participating creators and creator channels on Rumble Studio will be able to offer in-content ad units that stay inside the viewing experience. - The approach is designed to complement traditional advertising. - The integration is meant to work alongside Rumble’s existing technology and advertising infrastructure, not replace it. - Transmit’s website is More information.

Between the lines: - The partnership signals a push toward shoppable, programmatic ad inventory embedded directly in content. - For Rumble, the move deepens monetization tools at a time when platforms are competing for creator and advertiser spend. - For Transmit, WWE Main Event offers a high-profile proof point for MomentAI and its in-content ad system. - The companies are positioning the deal as a platform-level capability, not just a one-off sponsorship.

What's next: - Transmit said MomentAI will roll out more broadly across Rumble Studio creators. - The companies said the partnership can scale as Rumble grows. - Rumble Studio creators and advertisers will likely see more in-content placements if the integration expands as planned.

The bottom line: - WWE Main Event is becoming the first test case for a deeper Rumble-Transmit advertising model built around content-native monetization.