Nevada launches 2026 Drive Like a Nevadan campaign

Nevada Zero Fatalities launched its 2026 Drive Like a Nevadan campaign on Aug. 17, running through Nov. 22 to promote safer driving behaviors statewide. The effort uses rotating TV ads and five safety characters to target impaired driving, seat belts, speed, distraction and road sharing.

Why it matters: - Nevada is using a statewide campaign to push down traffic deaths and serious injuries. - The effort focuses on everyday behaviors that affect crashes across the state, from sobriety to speed and distraction. - The campaign aims to reinforce safer habits many drivers already follow and turn them into broader norms on Nevada roads.

What happened: - The 2026 "Drive Like a Nevadan" campaign launched Aug. 17 and runs through Nov. 22. - Nevada Zero Fatalities is behind the campaign as part of its broader effort to reduce traffic-related fatalities. - The campaign promotes positive driving behaviors and safer roadways across Nevada. - The campaign uses rotating TV creative that aligns with the NHTSA enforcement calendar and seasonal messaging priorities.

The details: - Five characters anchor the campaign and model safe driving in everyday situations. - Sober Steve promotes anti-impaired driving and encourages Nevadans to plan ahead and choose a sober driver. - Click It Cameron reminds drivers and passengers to buckle up on every trip. - Share the Road Rita urges drivers to give cyclists, pedestrians, motorcyclists and other roadway users space and courtesy. - Speed Limit Luis emphasizes obeying posted speed limits and adjusting speed for road conditions. - No Distractions Desiree focuses on staying off distractions and keeping full attention on the road. - The campaign will continue throughout the year with rotating safety messages aimed at drivers across Nevada. - More information is available at the Zero Fatalities program website.

Between the lines: - The campaign leans on positive reinforcement rather than fear-based messaging. - That approach is designed to meet drivers where they are and make safer choices feel familiar and achievable. - The message also ties individual behavior to a larger public safety goal: fewer deaths on Nevada roads.

What's next: - Nevada Zero Fatalities will keep rolling out safety messages through the year. - The campaign will track seasonal priorities and enforcement themes as it rotates creative. - The broader program continues working toward zero fatalities in Nevada.

The bottom line: - Nevada is betting that repeated, behavior-focused messaging can move more drivers toward safer habits and fewer deadly crashes.