Take10Media expands ATM-topper digital ad network nationwide

Take10Media says it is expanding its proprietary digital retail media network across convenience stores, fuel centers and other high-traffic retail locations. The move adds new DOOH inventory for brands and agencies while giving retailers and ATM operators a new revenue stream.

Why it matters: - Take10Media is targeting advertising at the point of purchase, where brands can reach consumers during shopping and ATM transactions. - The expansion adds digital inventory in convenience stores and fuel centers, two retail settings with frequent foot traffic. - Retailers and ATM operators can earn incremental advertising revenue from existing space and infrastructure.

What happened: - Take10Media announced the continued national expansion of its digital retail media network on Aug. 25, 2026. - The company is increasing deployment of its proprietary ATM-topper advertising platform across convenience stores, fuel centers and other high-traffic retail environments. - The network is being positioned for national brands, regional advertisers and advertising agencies.

The details: - The platform turns existing ATM locations into digital media placements placed in the consumer path to purchase. - Take10Media says its displays sit at eye level in busy retail locations where shoppers are making purchases and completing ATM transactions. - The company says the network supports high-visibility digital ads, exposure during dwell time, geographic targeting, full-motion creative, national and local campaigns, centralized reporting, and direct and programmatic buying. - Take10Media says its technology combines commercial-grade display hardware, a cloud-based content management system, remote monitoring and geographic targeting. - Campaigns can be managed centrally and customized by market, geography, retailer or individual location. - The company says participating retailers and ATM operators share in advertising revenue generated by the network. - The offering includes the display technology, content management, advertising sales and campaign delivery, so retailers do not need to build their own ad technology stack. - Take10Media says the network is built to complement DOOH, Connected TV, mobile and other retail media campaigns. - The company says it is seeking relationships with national and regional advertisers, advertising agencies and media buyers, DOOH and retail media companies, convenience store and fuel center operators, multi-location retail organizations, ATM operators and independent sales organizations. - Take10Media expects continued network growth as more retail and ATM partners deploy the company's digital display technology.

Between the lines: - The expansion reflects the broader shift of ad budgets toward retail media networks, DOOH and omnichannel advertising. - Take10Media is pitching physical retail locations as an underused source of measurable digital ad inventory. - The model is designed to make existing retail traffic more valuable without disrupting store operations.

What's next: - Take10Media plans to keep adding locations to its network. - More deployments would expand premium inventory for advertisers and increase revenue opportunities for retail and ATM partners. - The company is actively looking for new partners to accelerate rollout.

The bottom line: - Take10Media is trying to turn everyday ATM visits into a nationwide retail media channel for advertisers and a new revenue line for retailers.