Entertainment and media market seen topping $4.1 trillion by 2030

The Business Research Company says the global entertainment and media market will pass $4.188 trillion in 2030, led by North America and the social media segment. The forecast points to streaming, AI-driven personalization and digital advertising as the main growth engines through 2030. Why it matters: - The forecast points to a massive global market that is still expanding as entertainment shifts further into digital, streaming and ad-supported platforms. - The report highlights where growth is concentrating, which matters for media companies, advertisers, investors and technology suppliers planning for 2030. - Request a free sample of the report What happened: - The Business Research Company released its 2026 Entertainment And Media Market Report on June 21, 2026. - The report says the global entertainment and media market will surpass $4,188 billion in 2030. - North America is projected to be the largest region in 2030, at $1,520 billion. - The USA is projected to be the largest country in 2030, at $1,346 billion. - Social media is projected to be the largest product segment, with 34% of the market, or $1,426 billion, in 2030. - The report also breaks the market into revenue types: advertisement revenue, subscription-based revenue and other revenues. - The report also breaks the market into applications: wire, wireless and other applications. The details: - North America is forecast to grow from $1,101 billion in 2025 to $1,520 billion in 2030, a 7% CAGR. - The USA is forecast to grow from $990 billion in 2025 to $1,346 billion in 2030, a 6% CAGR. - Social media growth is supported by short-form video, digital advertising, smartphone and internet penetration, influencer monetization, AI-driven recommendations and live-streaming engagement. - The expected CAGR for the overall market through 2030 is 7%. - The strongest growth drivers cited in the report are digital transformation, personalized content and the expansion of digital advertising and creative services. - The report says digital transformation and streaming adoption will contribute 2.1% annual growth. - The report says personalized and data-driven content will contribute about 1.7% annual growth. - The report says digital advertising and creative services will contribute about 1.6% annual growth. - The most significant growth opportunities are expected in film, music, social media, video and animation, video games and other products. - Those segments are projected to add more than $1,266 billion in market value by 2030. - The social media market is projected to grow by $418 billion over the next five years. - The video games market is projected to grow by $304 billion. - The video and animation market is projected to grow by $201 billion. - The film market is projected to grow by $167 billion. - The music market is projected to grow by $118 billion. - The other products market is projected to grow by $58 billion. - The report says its 2026 editions include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel dashboards, market hotspots infographics, key technologies and future trends, and updated graphics and tables. - The Business Research Company says it has published more than 30,000 reports across 27 industries and 60+ geographies. - The company says its research is powered by 1,500,000 datasets, secondary research and interviews with industry leaders. Between the lines: - The report is pointing to a market where scale is increasingly tied to digital distribution, targeted advertising and platform engagement rather than legacy media channels. - North America and the USA remain the center of gravity, but the largest growth story is social media, which reflects where consumer attention and ad dollars are still moving. - The emphasis on AI, cloud tools and personalized recommendations suggests competition will hinge on data capabilities as much as content libraries. What’s next: - The report expects digital streaming, interactive entertainment and ad-supported services to keep expanding through 2030. - Media companies are likely to keep investing in original content, cloud delivery, analytics and immersive experiences as they chase audience growth and monetization. - More information is available in the detailed market report .