Viral Responsibility Debate: A Chinese “lonely tree” case spotlights who pays when social media fame tramples real livelihoods, with calls for platforms to compensate locals who bear the damage. Gambling Reform & Ads: Australia’s Monique Ryan pushes Parliament to debate gambling reform, arguing gambling advertising drives major health and financial harm and that consultation has been inadequate. Publisher Branded Content Push: The Guardian appoints Hayley Waller to lead Guardian Labs Australia, betting trust and relationship-building will matter more as audiences fragment. State Media Panel Overhaul (WA): WA Government reshuffles media buying/strategy into a multi-agency panel, including independent Longreach Media, with creative services still under evaluation. New Agency Launch: Ex-Uber leaders back Double Woo, positioning it as a global brand-and-communications shop built to “drive fame” across key markets. Health Comms Ethics: Hungary’s health minister says doctors’ social media and public health communication ethics guidance is due this week. Food Label Scrutiny (India): FSSAI flags “natural/healthy/100%” claims for potential misleading branding, tightening enforcement on health halos. Retail Media Creativity: Ten Past Ten rolls out an AI-assisted Kalettes campaign using anthropomorphised veg characters to win grocery buyers. Political Deepfake Crackdown (Australia): Zali Steggall tables a bill to curb deceptive political ads and require clear AI identification. UAE Age Verification: UAE bans social media for under-15s and mandates AI-backed age checks. Programmatic CTV Measurement: New benchmarks and studies highlight measurement gains for CTV pause ads, pushing more accountability in streaming buys.