Regulatory Crackdown: India’s FSSAI issued 150+ notices to major food and beverage brands over misleading ads, false claims and labelling lapses, also extending action to e-commerce players like Amazon and Flipkart. Finance Advertising Rules: SEBI proposed tighter ad norms for online bond platform providers, targeting “fixed returns” and other promotional language that could push investors to act without due diligence, with standardized disclosures and stricter disclaimers. Political Ads & Lobby Pressure: In Michigan, allies of GOP Senate nominee Mike Rogers reportedly asked AIPAC not to run ads on his behalf, after AIPAC paused a video ad aimed at Abdul El-Sayed—highlighting how Gaza-era backlash is reshaping political ad strategy. AI & Platform Messaging: Mark Zuckerberg published a 6,500-word AI manifesto arguing for an “agentic” buildout that could help Meta move beyond ad-heavy revenue dependence. Local Commerce Display Fight: In the UK, Hampshire County Council told Lymington traders to remove outside items after complaints, sparking a petition from independent shops warning the change could hurt footfall.