Political Ad Spending & Disclosure: A Missouri Senate GOP primary is drawing scrutiny after a gambling-linked donor bankrolled radio attacks on Rep. Hannah Kelly without disclosing the sponsor’s push for video lottery terminals. Regulatory Pressure on Claims Ads: UK regulators are cracking down on car-finance claims marketing, with the ASA investigating ads that may obscure fees and mislead drivers about “free” options. Pharma Advertising Fight: Novo Nordisk sued Eli Lilly over alleged “deliberately false” GLP-1 weight-loss drug advertising, escalating the GLP-1 ad war. Ad Tech Partnerships: Permutive and Adform teamed up to let publishers activate first-party audiences directly in Adform’s DSP/SSP stack. Platform & Measurement Updates: IAB Tech Lab issued new podcast measurement guidance to align download/click counting across the server-side ecosystem. Streaming/TV Monetization: Amazon expanded location-based interactive video ads across the Americas, aiming to cut the cost of running separate regional TV-style campaigns. Brand & Media Deals: YouTube’s Passenger Princess returns with Formula 1 for a second season, highlighting brands’ shift toward episodic original series. Corporate Credibility: A new survey finds only 5% of Americans view corporate statements as “completely credible,” with AI singled out as the least credible topic.