AGP Executive Report
Last update: 9 hours agoBrand Moves: McDonald’s is walking away from its 32-year FIFA World Cup sponsorship, while BBDO Sri Lanka’s Wajinie Mahanama has been named a Campaign Asia-Pacific Woman to Watch. Ad Tech: Picsart has launched a Marketing Studio combining AI-assisted content creation, creative testing and paid distribution, with Google Ads and Zappi partnerships. Netflix and The Trade Desk are also adding targeting and measurement capabilities. Privacy & Regulation: Google’s updated policy allows Gmail, Drive and Photos data to inform personalised ads when users enable Personal Intelligence. Thailand will require ID for paid social advertisers starting in November. Political Advertising: AI-generated campaign ads are surging ahead of the US midterms, prompting new disclosure rules in Pennsylvania and California and renewed scrutiny over misleading content. Campaign Effectiveness: A new study finds video-on-demand ads can deliver measurable short-term sales, while brands are increasingly using AI to make festive campaigns faster and cheaper.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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