Gambling Ad Crackdown: Philippine Sen. Francis “Chiz” Escudero filed a bill to ban gambling ads and sponsorships across TV, radio, print, online and social media, including celebrity and influencer promotions, while requiring responsible-gaming advisories and penalties. Platform Liability & Safety: A new lawsuit by families of four teens who died by suicide targets Meta, TikTok, Snapchat and YouTube, alleging years of escalating harms tied to addictive design and child safety failures. Local Ad Tech Push in Kenya: Kenyan startups are challenging Meta’s dominance as local ad spend grows, arguing global ad systems don’t fit African consumer behavior and connectivity—driving home-grown tools. Ad Pricing Pressure: A report highlights rising customer acquisition costs and points to “leaks” in the journey—like friction in customer experience—rather than just higher ad spend. Retail/Streaming Marketing Backdrop: Roku raised prices up to 60% amid a RAM crunch, while LG faced scrutiny over monitor-related pop-up adware tied to Windows updates. Class-Action Over “Free” Ads: Intuit/TurboTax faces a certified Canadian class action alleging misleading “free” advertising that led users to pay after investing time. Political Messaging Scrutiny: A Cyprus billboard for an Israeli election campaign was vandalized with Palestinian flag colors, reigniting debate over foreign political advertising.