Programmatic & Retail Loyalty: RSA America says Trig’s Markets has rolled out its unified commerce intelligence platform across five Wisconsin stores, tying loyalty, fuel rewards, and digital promotions into one system. Streaming Ads: Netflix wrapped its 2026-27 upfront, saying ad commitments nearly doubled and targeting $3B in ad revenue for 2026, with sold-out FIFA Women’s World Cup sponsorships. Agentic Ad Tech: Google is expanding “AI agents” inside Google Ads and Analytics 4 to automate multi-step campaign optimization, including budget shifts and draft ad variations. Podcast Monetization Fight: Spotify is testing a “Skip Ahead” button that lets Premium users jump past podcast ads with one tap, raising concerns about creator ad revenue. Media Rights Economics: The NFL’s push for major TV/streamer fee hikes is meeting resistance from CBS/Fox and others, with renegotiation tied to the 2029-30 season. Consumer Trends: India’s consumer sector expects stronger festive demand (FMCG +9-11% Aug-Nov) but warns on margin pressure and quick-commerce competition.