Streaming & Ads Deal: Fox is buying Roku for $22B, aiming to boost ad-supported streaming reach across 100M+ households and strengthen monetization of discovery and viewing. In-Game Advertising Push: Electronic Arts is launching “EA Advertising” to place dynamic brand ads directly into gameplay, with Xbox execs previously signaling that interrupting play would be “bad.” World Cup Ad Backlash: FIFA’s new hydration breaks are turning into “stealth advertising” moments, with Fox criticized for full-screen ads disrupting match rhythm. Creator Economy Moves: Influencer Sharan Hegde is buying into Madhouse Mafia, adding advisory clout as the startup expands into AI brand films and creator monetization. Platform Growth: Meta’s Threads hits 500M monthly users and rolls out “Your Algo” controls plus deeper Communities features, as it ramps up ad competition. Regulation & Safety: A Public Citizen probe says unapproved retatrutide is being promoted by influencers and linked to hospitalizations, while the UK debates an under-16 social media ban. Local Marketing Services: Tinuiti named Digital Agency of Record for Serta Simmons Bedding; Sell The Trend adds TikTok Shop Explorer; Transmit joins Google Ad Manager’s tech partner program for in-moment streaming inventory. Public Health Messaging: Trellis Marketing completes a one-year opioid awareness campaign in Steuben County using tailored PSAs and recovery stories. Youth Targeting Concern: A Johns Hopkins study finds Filipino youth feel e-cigarette marketing targets them via flavors, packaging, and social media trends.