Streaming & Media Deals: NBCUniversal Media Group chief Matt Strauss says Peacock’s “great re-bundling” push—now tied to YouTube Premium—aims to turn daily habits into membership-style retention. OOH Sponsorship: Outfront signs a five-year exclusive OOH deal with the New York Jets, expanding beyond MetLife with transit and game-day digital tie-ins. Agency/Media Buying: Novo Nordisk picks Omnicom as U.S. media agency-of-record starting Q4 2026, replacing WPP. Ad Tech & Measurement: Nielsen to acquire DoubleVerify for $2.15B as brands chase better verification and performance. AI Ads & Publisher Tension: Reports say Time is serving hidden ads only AI chatbots can see, while another analysis warns “zero-click” AI answers are siphoning traffic away from publishers. Platform Policy & Kids: A judge blocks California’s limits on algorithmic teen recommendations for now, but the fight over social feeds and minors continues. Local Search Growth: JDM Web Technologies publishes SEO case studies for healthcare and locksmith clients, pitching local visibility as search shifts toward AI and maps. Retail Marketing Reality Check: Instacart’s Q2 results show ad revenue up 16% as the grocery platform leans harder into its advertising ecosystem.