Programmatic DOOH Measurement: WOO (with PwC) launched the first global measurement of programmatic DOOH spend, pegging 2025 pDOOH revenue at nearly $1.4B (7% of total DOOH) and highlighting the Americas’ 14.2% penetration. Agency Pitching: Japan Foundation, Sydney is tendering a $94K PR and marketing brief for the 2026 Japanese Film Festival across five Australian cities, covering campaign management, creative, media buying and reporting. AI in Creative Work: Recruiters warn entry-level ad jobs are collapsing (IAB Australia says juniors are just 1% of the workforce), while judges say AI overuse is producing repetitive, off-brief work in Young Lions submissions. Media Account Win: Zenith won Coty’s Australian media account, ending Havas Media Network Australia’s tenure after Coty’s global agency consolidation. Platform Push to Agents: Tencent opened WeChat’s AI ecosystem to mini-program developers, aiming to embed AI agents across messaging, payments and commerce. Tourism Ads Pay Off: Wisconsin’s tourism advertising lift helped reverse slowing growth, with 2025 direct visitor spending up 4.8% despite a drop in international visitors. Regulation & Trust: New York requires labeling AI-generated “synthetic performers,” while the Bank of England flagged X deepfakes tied to paid adverts. Sportswashing Backlash: Human Rights Watch accused the NBA of “sportswashing” the UAE via expanded partnership and Emirates branding in the 2026 Finals. Sports Betting Ad Crackdowns: Uzbekistan warned of illegal gambling ads ramping up ahead of World Cup 2026, citing strict advertising prohibitions. Political Ads & Spending: Maine’s Democratic Senate primary went to Graham Platner after a scandal-heavy campaign, with ads and spending figures shaping the ranked-choice path. Local Marketing & Incentives: Fort Worth approved $10M in incentives for a Panther Island apartment project, a “catalyst” move aimed at unlocking future development.