AGP Executive Report
Last update: 2 hours agoAI Search Ads: Google is expanding sponsored placements in AI Overviews and AI Mode to more countries, even as it says these ads earn less than traditional search ads. ChatGPT ads are also now live, opening another front in the race to monetize AI. Platform Revenues: YouTube ad revenue grew 9% to $11.2 billion in Q3, while Premium and Music subscriptions reached 150 million; connected TV accounted for more than a third of YouTube ad revenue. Amazon’s ad business neared $20 billion, though results missed targets. Brand Campaigns: HSBC launched its global “We’re There” campaign with VML, including airport ads across 10 cities, to position the bank as a partner for business and wealth customers. Political Ad Rules: A federal judge ordered three taxpayer-funded Trump administration ads removed from TV and social media, finding they appeared political or propagandistic. Advertising Standards: Rogers must pay $15 million over ads describing wireless plans as unlimited despite speed reductions after customers used a set amount.
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