AGP Executive Report
Last update: 9 hours agoAd Claims: A U.S. judge rejected Novo Nordisk’s bid to halt Eli Lilly’s weight-loss drug ads, letting them run while the false-advertising case continues. Retail Media: Instacart is winding down its Caper smart carts, which let brands serve in-store digital ads, citing the investment needed to scale. AdTech Deals: Stagwell is buying publisher ad-services firm Freestar, while Pinterest has opened video and display inventory to programmatic buyers. Platforms & Privacy: Google’s policy update allows Gmail and Photos data to inform personalized ads when its Personal Intelligence feature is enabled; Google also revised rules for ads aimed at children. ChatGPT ads have expanded to 26 more countries, with the service reporting more than 100,000 advertisers. Political Advertising: AI-made campaign ads are drawing scrutiny as spending surges; Pennsylvania will require labels on AI-generated ads, while Thailand plans ID checks for paid social ads. Midterm spending is also complicating regional advertisers’ holiday plans.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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