AI & Advertising ROI: A new roundup argues most firms can’t turn AI spend into measurable value, citing MIT/Gartner/BCG stats while spotlighting a handful of companies already seeing returns. Policy & Consumer Protection: UK PM Andy Burnham announces “everyday fixes” to curb misleading discounts and subscription traps, with clearer renewal/cancellation rules. Ad Tech & Measurement: Nielsen is set to buy DoubleVerify in a $2.15B ad measurement deal, signaling continued consolidation in verification. In-Car Ads Backlash: BMW’s “Spider-Man” dashboard ads spark owner outrage and raise questions about consent in connected-car media. Regulation of AI in Health Claims: India’s FSSAI expands scrutiny of “100%” purity claims after Dabur, while the UK and other markets tighten rules around misleading marketing. Local Marketing Models: Secret World App pitches a value-first approach where businesses earn attention via jobs/deals/events instead of pure ads. Media Monetization: Omdia benchmarks ad-supported CTV at $0.21 per hour, saying inventory sales could boost revenue 2–3x. Creative Industry Talent: McCann India names Fresh Take 2026 winner Vinod Ravi, rewarding emerging ad film directors. Retail Shopper Targeting: Amazon India’s Great Freedom Sale film uses “shopper personas” to frame deals as personalized behavior. Cyber Scam Warning: Hyderabad Police warn of “Rent Boyfriend” social media fraud using fake offers and advance payments.