AGP Executive Report
Last update: 11 hours agoRetail Media: AI shopping agents could unsettle Amazon and Walmart’s lucrative ad businesses by shifting product discovery and purchases away from retailer sites. The two companies control an estimated 88% of U.S. retail media spending; Amazon has blocked Meta’s Muse, while Walmart is partnering with it. Search Ads: Google is expanding ads in AI Mode as search growth slows, while Reddit is testing ads in search results amid declining traffic from Google. Campaign Spending: U.S. political advertising hit a record during the midterms, with spending reaching $11.9 billion and TV ads dominating, even as voters tired of the onslaught. Media Ownership: The UK has ordered a public-interest review of Sky’s proposed ITV acquisition, citing concerns about media plurality and the range of programming. Brand Leadership: Restaurant chains including Chipotle, Papa Johns and Wendy’s have seen marketing leadership changes during sales slumps, raising questions about whether new strategies can revive traffic.
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