OpenAI Ads Reality Check: Floodlight tested ChatGPT ad delivery and found 84% of prompts returned zero ads, with mismatched brands showing up when ads did appear—raising questions about how “open access” is filling inventory. CTV Measurement Push: TAM Media Research and VTION launched CTV Ad Pulse for IPL 2026, aiming to track reach, frequency, and audience profiles across fragmented connected-TV environments. Streaming Ad Partnerships at Cannes: Omnicom Media is rolling out Cannes collaborations, including a Netflix Ads Suite partnership using audience intelligence and AI creative to make streaming placements feel more contextual. Privacy Rules for Marketers: Australia’s OAIC privacy reforms coming in December will add disclosure expectations for automated decision-making and pixel/data collection, with IAB Australia urging advertisers to plan now. WhatsApp Leadership Shift: Meta named CRED founder Kunal Shah as WhatsApp global head as Will Cathcart steps down, signaling continued investment in AI infrastructure and new monetization beyond ads. Prime Day Commerce Gravity: Prime Day kicked off with heavy deal coverage and rival promos, underscoring how retail media and affiliate ecosystems keep pulling budgets toward high-intent shopping moments. World Cup Ad Windfall: FIFA hydration breaks are reportedly generating $600m+ in ad revenue for Fox, turning mandated pauses into a major monetization lever. Child Influencer Regulation Watch: The Netherlands is considering a paid social ban for under-16s, adding pressure on brands using kidfluencers and raising compliance questions globally. Getty x OpenAI Deal: Getty Images’ multi-year partnership will feed licensed photos into ChatGPT search and discovery, boosting trust in AI visual results while expanding Getty’s AI licensing strategy.