AGP Executive Report
Last update: 2 hours agoAI Discovery: Unusual Group has launched Heading, a platform to help agencies track and improve brands’ visibility in ChatGPT, Gemini and other AI answer engines. Coty is also working with Brandlight to boost product appearances in AI-generated recommendations. Ad Platforms: Reddit is testing ads in search results as Google traffic declines, while Google is adding ads to AI Mode. A new comparison suggests ChatGPT ads still deliver far less value per visit than Google Search. CTV & Commerce: Strategus and PubMatic are teaming up to improve CTV ad performance in live sports, while NAVER has added an AI agent to its rebranded N Ads platform. Media Deals: The New York Times is reportedly close to buying Letterboxd, with plans to integrate its ad systems while keeping the film site standalone. Political Advertising: U.S. midterm ad spending hit a record, but heavy spending did not guarantee wins, renewing questions about the impact of attack ads.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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