YouTube Metrics Shift: YouTube will count a view as soon as playback starts (or a live stream begins), replacing the older “wait-and-watch” approach and pushing creators to lean on “Engaged views” for clearer performance readouts. TV Upfronts & Premium Video: Sports, premium programming and creators are driving this year’s upfront negotiations, with analysts saying marketers want every dollar across linear, streaming and social to prove impact. Creator-Led Movie Marketing: Sony and TikTok’s Spider-Man fan-edit contest pulled in 3,205 qualified posts and 12M+ views, showing studios are leaning on fans as distribution engines. Commerce Expansion: Chief Media bought AMZ Advisers and Reach Social to strengthen Amazon and TikTok Shop performance and social commerce execution. Platform Liability Watch: A 9th Circuit ruling stripped Snap’s Section 230 immunity, raising sector-wide legal risk concerns. Regulated Ads Spotlight: India’s Maharashtra FDA issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over Vimal Elaichi ads, ordering removal and discontinuation. Stablecoin Compliance: Treasury proposed GENIUS Act rules that could extend liability to intermediaries and require due diligence on offshore payment stablecoins. Gambling Ad Policy: Australia’s Labor gambling reforms face fierce Senate debate over inducements and a new opt-out system for betting ads. Social Commerce & IP: Webtoon invested $100M for a majority stake in a Korean game developer, aiming to turn hit comics into games and anime.