Tobacco Awareness Push: WHO’s World No Tobacco Day (May 31) theme “Unmasking the Appeal” targets how flavors, sleek designs and social media marketing lure youth into nicotine addiction, with calls for tougher rules. Youth Nicotine Crackdown: Vietnam-style prevention is echoed by a Health Ministry proposal to bar people born from 2010 onward from buying or using tobacco. “Herbal” Cigarette Warning: An IIT Gandhinagar–UIUC study says so-called herbal cigarettes can be as harmful as regular tobacco, undermining “natural/therapeutic” marketing claims. Adland & Politics: California’s Steyer spending surge is framed as a record-breaking TV, cable and radio ad blitz ahead of the June 2 primary. Media/Streaming Funding: Germany’s film bill would require streaming services to invest at least 8% of subscription and ad revenue into domestic film. Brand/Marketing Launch: Artizan Joyeria kicks off a summer campaign with customizable Color Cord Bracelets. Global Business Marketing: LOPAL Lubricants highlights OEM-certified products at Automechanika Istanbul as it expands into Middle East and Europe. Scam Alert for Fans: World Cup 2026 scam warnings stress AI-made fake sites and phishing ads aimed at supporters. Tech & Browsing: Perplexity’s Comet browser adds conversational search plus Coinbase crypto data via a built-in partnership. Local Advertising Legacy: The Green Laker marks 50 years as a summer paper built to serve local hospitality advertisers.