Paul Robb’s ABA Typographic Posters wins Silver at A' Graphics Design Award

ABA Typographic Posters, a typographic and augmented reality campaign for an arts university, won a Silver A' Design Award in Italy on June 22, 2026. The recognition highlights how print and digital layers are being used to engage prospective students through immersive public-facing design.

Why it matters: - The Silver A' Design Award puts ABA Typographic Posters among graphic design projects recognized for innovation, technical merit and communication strength. - The win spotlights a broader shift in visual communication toward interactive formats that mix print, typography and augmented reality. - The project is aimed at engaging prospective arts students, making the award relevant to education marketing as well as design practice.

What happened: - The A' Design Award named ABA Typographic Posters by Paul Robb a Silver A' Design Award winner in the Graphics, Illustration and Visual Communication Design category. - The announcement was made June 22, 2026, in Como, Italy. - ABA Typographic Posters is a public advertising and augmented reality campaign for an arts university. - Paul Robb created the project with Moria Bartoloni and Tommaso Paganini.

The details: - The campaign combines expressive typography with interactive digital layers. - Large-format posters use bold composition, color and hierarchy to activate public space. - Augmented reality interaction turns static visuals into animated and interactive digital content. - The project uses a hybrid graphic and digital workflow. - Custom layouts and color systems were built for large-format print. - AR layers were implemented using mobile-based platforms. - Printed triggers link directly to immersive digital experiences. - The physical and digital elements were tested on-site for accessibility, responsiveness and visual coherence. - Paul Robb led creative direction and typographic design. - Moria Bartoloni and Tommaso Paganini contributed to the campaign’s graphic and augmented reality integration. - A dedicated project page is available here.

Between the lines: - The award reflects how institutions are leaning on experiential design to reach younger audiences in urban settings. - The project also shows how typography can function as both messaging and an interface, not just a printed visual element. - The recognition may help reinforce cross-disciplinary design work that bridges static posters and interactive media.

What's next: - The project is positioned as a reference point for future work in experiential typography and print-digital design. - The award may support continued visibility for art education campaigns that use accessible, curiosity-driven interaction. - The A' Design Award continues to accept submissions across design fields through its international competition platform.