AI in Public Comms: A Social Media Summit for Government argues AI won’t replace human judgment in democratic communication, but will reshape how agencies engage citizens. HR & Rewards Messaging: Omnicom Media’s Debica Sigamani says employee wellbeing only lands when rewards and culture match the message. CX Agents Rollout: TELUS Digital partners with Cresta to deploy AI agents plus human augmentation for customer experience at enterprise scale. 1:1 Personalization Push: MoEngage acquires Aampe to bring agentic decisioning for true one-to-one marketing with transparency into agent choices. Kids’ Food Advertising Scrutiny: Research finds nearly all children’s cereals exceed sugar thresholds, suggesting many wouldn’t qualify for responsible marketing to kids. Out-of-Home Growth: Australia’s Outdoor Media Association welcomes new members expanding digital billboards and bathroom DOOH networks. EU Crackdown on Counterfeits: The European Commission fines AliExpress €550m under the Digital Services Act for weak risk controls around illegal and counterfeit goods. Brand Safety/Standards: Australia’s Ad Standards flags a climate group’s fossil-fuel claims as breaching environmental advertising rules. Campaigns for Sensitive Topics: CommBank launches a multi-channel “Next Chapter” push to help Australians recognize financial abuse signs and find support. Media Industry Restructure: Nine’s mastheads face job cuts as the publisher shifts toward a digital-first subscriber push. Tech for Creators: Unity unveils Unity 7 with a promise of “zero rebuilding” from Unity 6 and a faster, more open ecosystem path.