Local Media Funding: Vermont Gov. Phil Scott signed an executive order pushing state advertising dollars toward local papers, TV and radio—framing it as “buying local” to reach trusted community audiences. AI Payments & Trust: Visa and Lianlian completed a live B2B agentic AI transaction in Greater China, with the agent sourcing, ordering and paying inside spending limits, while Visa registers the agent in an “Agentic Directory” for verification. OOH Meets Retail Media: Vending Media launched a dual-revenue vending model pairing product sales with screen ads plus location placement support for advertisers. Privacy Crackdown on Ads: South Korea fined TikTok 10.3 billion won for collecting behavioral data from third-party services to personalize ads, and also sanctioned Apple over Siri recording/transcript collection without consent. Podcast Measurement Push: The AMP released the AMP Accords to standardize podcast definitions and cross-platform audience measurement, aiming to unlock more ad spend. Health Feature in ChatGPT: OpenAI rolled out “Health in ChatGPT” for U.S. adults, letting users connect Apple Health and medical records for more personalized answers. Creative Industry Spotlight: Emotive’s Q&A highlights a shift back toward emotional brand-building alongside performance. Local Culture War With a Twist: A Jerusalem soccer club reversed a plan to advertise a cafe after learning it’s tied to Jews for Jesus—turning a simple sponsorship into a bigger identity debate.