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AGP Executive Report

Last update: 12 hours ago

Global Campaigns: Liverpool FC has launched its biggest-ever Christmas campaign, reaching fans in 24 cities across 16 countries with film, outdoor and social content. Marketing Outlook: WARC says AI-driven discovery and short-form video will push brands to produce more varied creative, while warning that volume must still connect with audience needs. Ad Spending: Podcast ad spend rose 18% year over year in Q3, according to Magellan AI, and a study of 4.2 million creators found sponsored creators earned roughly twice the views on TikTok and engagement on Instagram. Media Pressure: ITV’s ad revenue fell 8% in Q3; the broadcaster expects a steeper decline in the final quarter and is cutting £30 million in costs. Agency Moves: Pernod Ricard appointed Initiative as its media agency across India and APAC.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.

AGP Wire

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Nov. 9, 2026

Website Closers brokers sale of Google Ads agency That PPC Guy

AGP

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4 hours ago

LiveInCare USA review finds $200 Alzheimer’s care quotes in major cities

AGP

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6 hours ago

V opens new smart TV ad measurement standard to the industry

AGP

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Nov. 6, 2026

SmartSites wins Microsoft Advertising Rising Partner of the Year in North America

AGP


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10 of the Best Travel Ads of the Last Five Decades

10 of the Best Travel Ads of the Last Five Decades

Illinois Department of Revenue Invites Public Review and Comment on Draft Proposed Rules for Targeted Advertising Services Tax

Illinois Department of Revenue Invites Public Review and Comment on Draft Proposed Rules for Targeted Advertising Services Tax


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9 hours ago

Lamar Advertising Acquires Assets of Newman Outdoor Advertising

GlobeNewswire, Inc.

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9 hours ago

Axi joins Babypips as an advertising partner through its Trusted Partner programme

GlobeNewswire, Inc.

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12 hours ago

Space42 Introduces Advertising-Funded Wi-Fi Hotspots for Partners in South Africa

GlobeNewswire, Inc.

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Nov. 10, 2026

DoubleU Games Commences All-Cash Tender Offer for All ADSs of DoubleDown Interactive at US$16.25 Per ADS

GlobeNewswire, Inc.

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Nov. 10, 2026

LSArespond Launches Free LSA Migration Tool That Automatically Backs Up Google Local Services Ads Data Every Week

EIN Presswire

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Nov. 9, 2026

National Advertising Division Found Unilever’s Dove Deep Moisture Body Wash Claims Supported

GlobeNewswire, Inc.

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