AdTech & AI Tools: Google Ad Manager is testing “Ask Ad Manager,” a Gemini-powered agent that lets publishers troubleshoot and generate performance reports in natural language using their own Ad Manager data. Creative Effectiveness Debate: Les Binet and Will Davis warn that advertising is “thinking too small,” blaming short-term metrics and underinvestment for weaker business growth. Social Commerce: TikTok Shop is deepening celebrity-linked sleepwear sales via in-app storefronts, pushing more fashion discovery into short-form feeds. In-Game Advertising: Electronic Arts is rolling out “EA Advertising” to place brands directly inside gameplay, reigniting concerns about monetization and player experience. OOH & Local Retail Media: A Bengaluru “Walk in Street” under a metro viaduct was sealed after alleged license-fee and compliance issues, highlighting how public-space rules shape ad inventory. Privacy & Healthcare Tracking: A new report flags compliance risks as healthcare networks face stricter privacy laws, pressuring marketers to move beyond traditional tracking pixels. Political Ads & Regulation: A New York campaign sent a cease-and-desist over a “false” super PAC ad, underscoring tighter scrutiny on political messaging. Climate Messaging: The “white roofs” movement is pitched as a low-cost way to cut urban heat and emissions, turning sustainability into a practical communications angle.