AI Hiring & Compliance: OpenAI will pay $3.2M to settle U.S. discrimination claims tied to visa hiring practices, including steps DOJ said discouraged some U.S. applicants. Brand Safety & Regulation: South Korea police raided Starbucks Korea over the “Tank Day” promotion, accused of defaming activists killed in the 1980 Gwangju pro-democracy uprising. Creative-First E-commerce: Jay Wright (E-commerce Equation) argues AI targeting is shifting toward creative diversity, pushing brands to label ads accurately and build multiple persona/angle variations from shared raw footage. Retail/Travel Marketing Stunt: Singapore Airlines and Motion Sickness launched a “New Zealanderlivery Service” letting Kiwis be “delivered” to loved ones via the airline network, supported by out-of-home and digital ads. Ad Tech & Measurement Moves: Snap reported improved advertising momentum, while Walmart’s Vibe.co acquisition signals continued push into ad-supported streaming. Outdoor/OOH Standards: UK’s ASA banned “The Mummy” posters near places children might see them, citing a realistic depiction of a dead child.