Streaming Ads Under Fire: Australia’s ACCC has launched Federal Court action against Amazon over alleged “unfair” Prime Video ad changes, claiming contracts with 1M+ subscribers forced ad-free customers to pay an extra $2.99/month after July 2024. Kids Online Safety Push: The U.S. House passed the bipartisan KIDS Act (267-117), adding default safety features, parental controls, limits on minors’ data for targeted ads, and rules for AI chatbots and online games—though critics warn it could still strain privacy and free expression. Agency Leadership Shake-Up: McCann Worldgroup global chairman Daryl Lee confirmed his departure after two decades, signaling a human-first next chapter and teasing a podcast. AI for Agencies, Not Just Hype: Perituza convened Sri Lanka’s comms and agency leaders on practical AI adoption, focusing on moving from awareness to real workflow use cases. Medical AI Quality Control: AIPOCH unveiled MedSkillAudit, a pre-deployment framework meant to block unreliable medical AI agent skills before research use. Platform Marketing Updates: YouTube added new reporting and optimization options for Video Reach/Video View, including Shorts Ad Actions and global “Attributed Branded Searches” metrics. Brand Campaign: Reddit launched “People are the Best” to spotlight human-powered community insight versus AI-shaped feeds. Regulated Payments Expansion: Solulu Tech expanded stablecoin infrastructure for compliant cross-border, multi-currency settlement. Industry/Media Restructuring: Comcast announced a split into two public companies, spinning off NBCUniversal and Sky into separate entities.