Regulatory Shake-Up (India): India has scrapped the 12-minute-per-hour TV advertising cap, giving broadcasters more commercial airtime as the market has digitized and expanded. Platform & Ad Policy (SEBI/Finance): India’s SEBI is tightening rules for online bond platforms, targeting misleading promotional claims and pushing clearer disclosures for “fixed return” marketing. Food & Labeling Enforcement (India): FSSAI issued 150 notices to major food and beverage brands over misleading ads, false claims, and labeling non-compliance, including Nestle, PepsiCo, Coca-Cola and energy drink makers. Creator Economy (YouTube/Netflix): YouTube is reportedly paying creators to post exclusively for a period to slow Netflix’s talent pull, with potential marketing and brand-deal consequences for those who don’t comply. AI & Trust (Online Ads): The “dead internet” idea keeps gaining traction as AI-generated content floods platforms, while regulators and industry groups push for better AI ad labeling and disclosure. Sports Sponsorship Shift (UK): With gambling front-of-shirt restrictions, Fulham replaced a betting sponsor with ClickHouse, showing how rules can quickly reroute major sports ad budgets. Local Brand News (Texas): Integrity Urgent Care opened a new Murphy, Texas clinic, expanding urgent and virtual primary care with same-day testing and walk-in access.