AGP Executive Report
Last update: 3 hours agoAd-Tech Deals: Publicis completed its LiveRamp acquisition and launched an AI growth platform for clients; AI ad-placement firms Rembrand and Whisper World also merged, with plans to pursue an IPO. AI Search: Google is expanding ads in AI Mode as search-ad growth slows, while Meta’s ad revenue growth is outpacing Google Search—reshaping competition for AI-driven budgets. Agency Moves: Starbucks India appointed TBWA\Lintas as creative agency of record, covering brand, digital and social campaigns. Market Outlook: U.S. local ad forecasts point to faster digital growth, while UK retail media spending is up 31% ahead of a record festive quarter. Standards & Accountability: Rogers faces a $15 million penalty over misleading wireless-plan advertising, and Morgan & Morgan is challenging Florida’s restrictions on celebrity lawyer ads. Industry: Droga5 global CEO Mark Green has died at 53.
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