In-Game Advertising Push: Electronic Arts is rolling out an “EA Advertising” unit to place real-time brand placements directly inside gameplay, aiming to keep ads “non-disruptive” while expanding monetization across its sports titles. Streaming & CTV Shake-Up: Fox’s planned $22B Roku takeover is being framed as a major boost for Australian advertisers, with Roku’s first-party data and targeting capabilities expected to reshape media plans. AI Commerce Sprint: China’s 618 shopping festival leaned hard into AI livestream hosts and shopping agents, with JD reporting a big jump in merchants using its JoyAI tools and AI-driven sales early in the event. Brand/Agency Talent Moves: Famous Innovations in Bengaluru hired JWT veteran Senthil Kumar as managing partner and chief creative officer, signaling a creative leadership refresh. Sports Marketing Revenue: Michigan AD Warde Manuel says the “ad-free” Big House may be changing, exploring jersey patches, digital signage, and in-game sponsorships to support NIL across 29 sports. Legal/PR Deadline Alerts: Rosen Law Firm reminded investors of upcoming lead plaintiff deadlines in securities class actions tied to Calix. Local Community Promotion: A regional coffee campaign is inviting cafés to get featured via a community-driven winter promotion, using advertising to drive foot traffic.