AGP Executive Report
Last update: 13 minutes agoPlatform Revenues: Meta’s ad revenue rose 26%, while Alphabet faces fresh questions about search advertising as Google expands sponsored placements in AI Mode and AI Overviews. Ad Tech Deals: Affle agreed to buy Perion for about $420 million, aiming to scale its AI-powered advertising and consumer-conversion business. Streaming Ads: More than a quarter of Netflix viewing in Australia is now on its ad tier, as the service prepares to have those viewers included in TV ratings. Campaign Spending: Record political ad outlays are flooding US races, with AI-generated attack ads and disputes over targeted voter advertising drawing scrutiny. Out-of-Home Security: Digital billboards in several countries were hacked to display explicit footage, exposing the risks of connected advertising screens.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.