AGP Executive Report
Last update: 7 hours agoStreaming & Kids Privacy: Florida AG James Uthmeier sued Netflix, alleging the streamer misled parents about tracking and pushed autoplay/binge features in its ad-supported tier to keep children watching. Local Media Sales: Farragut Press hired Lynn Perella as its newest advertising and account executive, pitching the paper’s tight community readership to local advertisers. Food Labeling Lawsuit: A Central District of California complaint claims David-brand protein bars falsely market “0g sugar” despite allulose, echoing similar disputes over whether allulose counts as sugar. Outdoor Advertising Crackdown: Enugu’s signage regulator ENSSAA reiterated a statewide ban on political posters, warning fines up to ₦50m and prosecution. Sports Sponsorship With Purpose: AS Roma will wear a World Food Programme logo for Nepal relief in a Champions League match, with proceeds from shirt auctions. Branded Merchandise Impact: PPAI’s Oxford Economics study pegs 2025 branded merchandise spending at $338.3B and $472.3B in global GDP. AdTech/Measurement Move: Just Eat replaced fragmented last-click tracking with a “system of truth” using marketing mix modelling to prove incremental revenue. Social Commerce Event: Social Commerce Summit returns to Salt Lake City Sept. 16 with operators focused on what’s working in social commerce.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.