Streaming Pricing Push: Disney is raising prices again across Disney+ and Hulu, with ad-free standalone plans jumping to $21.49/month and bundled ad-free to $21.99, while ad-supported tiers rise to $12.49; the changes hit new subscribers immediately and existing ones next month, as Disney prepares its “one-app experience.” Entertainment Tie-Ins: “Toy Story 5” lands on Disney+ and gets a limited-time Fortnite experience, showing how studios keep monetizing big releases across platforms. Influencer Marketing Shift: OpenAI is reportedly paying influencers to promote ChatGPT beyond typical tech creators, with sponsored posts using #chatgptpartner surging month to month—an early sign of AI becoming a daily habit, not just a tool. Local Media & Commerce Media: Consumer Reports launches a North Carolina campaign urging the utilities commission to reject Duke Energy rate hikes, while McDonald’s rolls out a pilot media network to sell ads across app, kiosks and menu boards—both highlight how advertising dollars keep moving into “real-world” decision moments. Ad Tech & Governance: Google Local Services Ads are moving into Performance Max, and vendors are pitching AI management systems; meanwhile, California tightens disclosure rules for AI-generated advertising, raising compliance pressure for brands and platforms.