AGP Executive Report
Last update: 3 hours agoElection Ad Spending: U.S. midterm campaigns set a record, with $11.9 billion spent and television still taking the biggest share. AI-generated political ads are also surging, sharpening calls for stronger oversight. AI and Ad Platforms: Google is expanding ads in AI search markets as traditional search growth slows. Netflix has named Darshan Kantak its ads-platform VP, a sign of its push to build the business. Media Revenue: Fox reported record first-quarter revenue, up 22%, boosted by political and World Cup advertising. Retail Media: As networks grow across the GCC, brands are pressing for clearer reporting on fees, inventory, data use and campaign results. Agency Watch: The global advertising industry is mourning Droga5 CEO Mark Green, whose sudden death was reported this week.
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