AGP Executive Report
Last update: 7 hours agoCreative Campaigns: Prada is pushing back against AI-made advertising with a hand-drawn holiday campaign, putting human craft at the center of its storytelling. AI Search Ads: Google is taking sponsored placements in AI Mode to more markets as it tries to make AI search pay; the company says those ads still earn less than traditional search placements. Ad Market: UK adspend rose 11% in the second quarter, led by retail media, cinema and social, while retail media spending jumped 31%. Amazon’s ad business neared $20 billion in the third quarter, though growth slowed. Political Advertising: The U.S. midterm ad blitz is intensifying, with heavy spending in tight races and growing scrutiny of AI-generated attack ads. Rules and Accountability: California now requires disclosure of AI-generated performers in ads, while Canada’s competition tribunal ordered Rogers to pay C$15 million over misleading “unlimited” wireless advertising.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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