Apple Maps Ads: Apple is rolling out ads in Maps on iPhone and users can’t easily turn them off, adding a new front in location-based marketing. OpenAI/ChatGPT Ads in India: OpenAI is launching ChatGPT ads in India for Free and Go tiers, with 50+ brands and agency partners, signaling a major expansion of conversational ad targeting. Meta Settlement & Teen Safety: Meta agreed to pay about $16B over Facebook/Instagram addiction, with regulators and lawmakers now focused on what changes for teens after the settlement. Regulatory Crackdown on Misleading Food Ads: India’s FSSAI is pushing mandatory front-of-pack warning labels for high fat/sugar/salt and issuing 150+ notices to major brands over misleading claims. Programmatic/Ad Tech Legal Fallout: Oracle’s $115M privacy settlement payments start Sept. 21, underscoring ongoing legal risk for ad data collection. Retail Media Expansion: Simon is forming a retail media network, while Target is launching “Target Beauty Studio” in 600 stores to revive beauty sales. Brand Campaigns: Venables Bell+ Partners takes Espolòn Tequila into a cross-country “Ride the Rooster” platform, and Hand & Stone ties its “Just Relax” message to the “Spa Weekend” movie premiere. Ticketing Lawsuit: Stone Church sues StubHub over alleged false scarcity/urgency tactics that steer buyers and inflate fees. Mobile Ordering Study: Taco Bell tops U.S. QSR mobile ordering in an Ipsos study, with order accuracy and temperature leading purchase drivers.